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Facebook is growing at a faster rate than nearly any other business around. If Facebook was a country it would now be one of the largest countries in the world with over 500 million users. The majority of users on Facebook are within the United States, but the fastest growing countries continue to be outside countries like Brazil and Italy. If your business has any relation to customers outside of the United States, you could easily see your advertising efforts on Facebook bringing a huge increase to your company’s bottom line.

Now the important question is, are you currently advertising or building your business through Facebook advertising. If not, your competition probably is, and they are building a huge and loyal fan base in the process. Here’s how.

Step 1 – Get Your Company a Facebook Fan Page
Why would your company need a fan page? Simply put, it’s completely free and an amazing tool for getting loyal customers and branding for your company. How many people like your products or services? You might just be surprised at the number of people who will soon become a fan of your site. Nearly every celebrity, tv show and product on the market has a Facebook Fan page, so why don’t you?

Step 2 – Promotion of Your Company Fan Page
You can create a fan page for free, but if you want to grow even faster, you can start advertising within the Facebook platform. Facebook Ads offers a lot of discounts and coupons for new advertisers to their site. Simply perform a search on Google for “Facebook ads coupons” and you will find a ton of sites offering free coupon codes. Most of these coupons will fall in the range and are limited to one time use within an account.

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Step 3 – Staying in Contact with Your Facebook Fans and Customers
Facebook is the ultimate social networking platform. You can stay in contact with all of your customers and provide company information, new products and customer service at the same time. You can leave comments and contact other users directly, while they can do the same through your fan page. Once a use becomes a Fan of your product or business, all of their friends see this update, which could then bring you a lot more new fans and customers.

Promoting your business on Facebook is like no other advertising method. No matter if you are a small town store, or a multi million dollar company listed in the stock market, you can benefit and grow your business.

Did you know that you can create ad campaigns and target users down to their interests and full demographics. Let’s say you wanted to target all single females in the United States between the ages of 25-31 and have in interest in “coffee”. Consider it done!! Just go into the Facebook Ads campaign manager and you can setup full customization and targeting settings.

The bottom line is that the traffic, platform and user base is there… it’s up to you to take action and get your business online. If you aren’t currently building out your business or web site on Facebook, then your competition already is.

Brandon has been writing articles onl

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told…

How To Find Interested Facebook Users

How To Bring Them To Become Your Fans

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Facebook Fan Supply has a free 25 Facebook Fans Trial so you can try before you buy, so I highly recommend that you test this system first and see some results.

Look Around And See That Many Sites Are Selling “Invites” and Not Actual Facebook Fans
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After unveiling ‘’-its location based service in August this year, Facebook again made headlines last week by launching deals for businesses. Facebook deals are a powerful tool to promote your business by way of offering discounts and bargains to customers using check-ins. The will provide users an to check-in to Facebook places and will give businesses a way to and

 

Facebook has over 200 million mobile users. Imagine the possibility behind the power of on world’s largest social network! Users can not only share with their social network where they are, but can also avail of various discounts and offers being pushed through on their phones right when they are in the vicinity of a store offering them. Businesses can wonderfully use this unique platform provided by and for marketing and promotion and use it as a great opportunity to build customer loyalty.

 

Integration with Facebook gave and other location based services real value where check-in details could be shared with broader social network, so seems like a natural evolution of the concept.

 

 

To , business owners can search for their business in Facebook Places. If there is a Place already created, there is a process to ownership of it, and if there isn’t already a Place, the business owner can for the business. They can then (you can watch this video) and promote it to their Facebook followers-those who subscribe to, or “Like”, their Facebook Place. Facebook Deals will also send notifications to the Facebook mobile app when a user is near a location offering one.

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For example, if you own a coffee shop and want to attract a random passerby, all you need to do is send a discount coupon of say 25 % on coffee and pastry. If the person wants to buy he can just accept the deal on phone and show virtual coupon to your coffee shop cashier.

 

Merchants can choose to categorize their deals based on random passers by, repeat customers; Facebook friends and Deals can even be used as part of a charity drive.

 

 

Depending on how you want to promote your business, you can create one of four different kinds of deals–Independent, Friend, Loyalty, and Charity.

 

offer customers a or other for checking-in on Facebook Places at your business.

 

The provides incentive for friends to visit your business together and promotes more traffic. The rewards are similar to that of Individual deal, but only if enough Facebook users check-in together.

 

deal offers a reward or discount after a specified number of Facebook Places check-ins thereby driving repeat business.

 

With businesses can market and promote themselves while also contributing to a good cause. Your business can pledge to donate to a given charity in exchange for users checking in at your location.

 

Businesses have control over and the deals work. You can set a and and during which the deal is valid. The for which the deal is valid can also be specified. You can also restrict whether the same Facebook user can claim the deal .

 

 

Facebook Places can help fast spread awareness about your business.  When a Facebook user checks in on Facebook Places or takes advantage of a Facebook Deal offered by your business, you immediately have exposure to all his friends (an estimated average of 130).  Imagine the that can result if those 130 act on the deal as well and create an for your business.

 

You can, then, encourage customers to share their experience with your business, and engage them to promote the business for you by providing special or for customers who post photos or reviews of the business, or share and from the business with their friends.

 

Thus deals can help businesses connect with customers and become a larger part of customer conversations even at something thought of as impossible with .

 

What it means is that you can use facebook extremely well to promote your brand online. Eventually, you can use it to gather and analyze data on your customers.

 

is an important aspect of online marketing. Make sure whichever deal you create or however you market it; you are prepared to deliver on it before. If you are offering a discount or a gift to reward customers, make sure there are enough items on hand to accommodate the deal. It is also important to make your employees aware of and , and make sure they understand the deal fully and know if it is active so they are prepared as well.

Some of the deals already in place for launch include:

 

Gap – Giving blue jeans to the first 10,000 customers to claim their deal.

McDonald’s – Giving per customer to the Ronald McDonald House Charities.

University of California at Berkeley – Letting football fans who check in form the human tunnel through which the players run.

H&M – Offering 20 percent off.

Facebook Deals is in beta stage now. It is first being rolled out to 20,000 businesses in the U.S. Other businesses will be able to set up a from their Facebook page in the coming days. Other countries will follow next.

 

We hope you will find this video published by Mari Smith explaining for businesses useful in understanding the concept, click here to see the video.

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What is Facebook?
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Facebook was developed by a team of young computer scientist lead by Mark Zuckerberg in the year 2004. Initially the facebook was used to store the data of the students of some particular schools and universities only. Later on the facebook network grew and more schools and universities were added in to it. After some time, the developer team of the facebook allowed other people from all over the world to join facebook. And since then, the number of users of facebook is increasing. It is estimated that around 700 million users are currently facebook. The social networking sites like facebook allow people to stay connected to the world. The users of facebook can upload pictures and videos; can post updates etc on their home page. And the large number of active registered users at facebook was seen as a bright opportunity by some people. These people started using facebook as a platform to promote their businesses. They created the facebook fans like pages for their products and brands. Facebook users with the similar interests can browse through these pages and can add to their profiles by liking and sharing it. The purpose of increasing one’s business circle through facebook requires lot of time and patience. That is why a new concept of promotion and marketing was formed. This is called as social media advertising. The social media advertising firms help their clients to get more facebook fans. The higher number of facebook fans ensures a larger probability of potential consumers. People are also approaching these social media advertising firms to buy facebook fans and to buy facebook likes. These social media advertising firms offer inexpensive and reliable marketing techniques to their clients. This in turn helps their clients to increase their business circle and to take their business to a global platform. To gain more and more profit small and medium scale business persons are taking the services of social media advertisers. In order to buy facebook fans to increase one’s business circle, the social media advertising firms are a suitable option. These social media advertising firms charge a low fees and this is why they are getting much business. The concept of advertising on the social networking sites is making number people employed. The social media advertising firms give employment to skilled and educated unemployed persons. To get more facebook fans for the promotional basis of a business or a brand is also a good concept in the advertising industry. This helps in preserving the money and other resources used for advertising by the conventional methods. People get to buy facebook likes at a very reasonable price from a reputed social media advertising firm. This reduces the budget on marketing and promotion and also increases the profit. Thus the concept of advertising through facebook is getting much response.

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In any economy, but especially in down turns, marketers look to get the greatest leverage out of their efforts. Recently, a new marketing tool appeared: social networking. In the past three years, small businesses have increasingly turned to sites like Facebook to improve their business-to-business marketing.

People Buy from People They Like Why? Because customers prefer buying from people they like. This is as true in business-to-business sales as it is in the business-to-consumer market. Facebook enables you to become friends – with hundreds of people worldwide.

Six Ways Facebook Can Help Your Business I list here six ways you can use Facebook to help your business – without trying to hard sell any product or service. This is a new way of marketing. Downplay the business side of your being on Facebook. Stress building relationships. I know, that sounds contradictory. Bear with me a moment.

First, Show You Are Human First, use Facebook to let your “friends” see you as a person like them; someone they can find something in common with; someone they can like. Then, when they become comfortable with you, they will want to do business with you because they first came to like and trust you.

Maybe You Shouldn’t Show Your Dark Side By the way, when showing your personality, use discretion. Keep it positive. Share a bit on your family if you feel comfortable doing so or describe you hobbies and interests. Join groups that interest you. And act like a friend — think of others first: send tips and links related to their interests and post testimonials for them on their walls.

Second, Invite Business Associates to Become Facebook Friends Second, skew your Facebook activities towards business by inviting business associates to become “friends.” While I invite family and friends outside of business, I also ask customers, prospects, and vendors to be friends. Additionally, I invite people whom I want to get to know better. One of my mentors, Graham White, has a separate Facebook account for family and close personal friends.

Third, Join Business Related Groups Third, join groups that are related to your business Interests. You can have multiple interests this way. Then people who share any of those interests can join that group and take part in its discussions. You can even invite people to join your group. Additionally, you can send out notifications to members of your group.

Fourth, Post Business Events Fourth, post events for business, like teleseminars, webinars, and even physical seminars. Send invitations to them through the Facebook Event Coordinator.

Fifth, Use Facebook to Do Research Fifth, Facebook provides fantastic opportunities to research your customers, prospects and vendors. Use what people freely share on Facebook to better understand them. Besides their profiles, people on Facebook upload pictures, write comments on their walls, and post what they are doing now. Here your friends will often tell you more about their personal interests than the typical database researching all the public records can tell you.

Sixth, Include a Signature Block on Notes The sixth and final point about using Facebook for business is to include a signature on any notes you send friends just like you do on emails and regular letters. In my signature, I make an offer of a free article or report that I hope they will want and include a link. If they follow that link, it takes them to an opt-in page for mailings from me. Then my autoresponder will send out periodic newsletters or mailings so that I can start to build a stronger relationship with them. I hope these six ways to use Facebook for social marketing help you build stronger relationships resulting in enjoyable sales that are mutually rewarding.

Would you like to reprint this article? You may as long as you include this blurb in its entirety:
John R. Aberle is a consultant, coach, and speaker on sales and marketing, teaching a transformational style of selling that makes it fun and

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Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

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