Written by Ross Gardiner Produced by Sonny Side Films www.thesonnyside.com Ross isn’t a closet social pervert, but I am. Follow Sonny Side Films at www.facebook.com See more from Ross at : rossgardinersblog.wordpress.com Music: Thievery Corporation – Marching the Hate machines Extended version produced and mastered by glowcastaudio.wordpress.com Camera Canon 7D Edit Final Cut Pro
You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity–both personal and professional–and use the social filters on the Web to connect with the world around them.”
–Sheryl Sandberg, Chief Operating Officer, Facebook
“…A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”
–David Mather, President, Hoovers, Inc.
The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.
Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.
Join the conversation–www.thefacebookera.com.
Fan the book–www.facebook.com/thefacebookera.
Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends–and talking about your brands. They’re learning about your business–and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!
Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge–helping you get ahead of the curve and ahead of the competition, too.
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Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
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For companies of all sizes, in all industries–and business functions ranging from marketing to operations
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By Clara Shih, creator of Faceconnector, the first business application on Facebook
Learn how to…
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Understand how social networking transforms our personal and professional relationships
Why social networking will have business impact comparable to the Internet -
Use online social networks to hypertarget your customers
Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance -
Define and implement your optimal social networking brand strategy
Ask the right questions, set the right goals and priorities, and execute on it -
Implement effective governance and compliance
Understand and mitigate the risks of social networking/Web 2.0 initiatives
List Price: $ 24.99
Price: $ 4.95
I’m surprised we managed to get some of your names in this video. Now I have to figure out who gave what etc LOLOL I recorded this video back in March on the first day I went to our new mailbox!! Let me know when you send something so I can go check the PO Box k? thanks!! Sophia and Bella 2525 Prince Michael Dr., PO Box 40011 Oakville, Ontario L6H 0E9 Canada But I didn’t get around to making the video until now 
