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How Facebook helps merchants for Social Commerce?

There is a new era in doing business especially through online. This is called Social Commerce and Facebook is one of the main platforms for this way of doing business. There are almost 6 million people using Facebook which, for that same reason a big market opportunity have been developed for business. Many businesses are taking advantage of this market to increase traffic to their site and build up their sales. Here are some of the ways merchants are using Facebook for Social Commerce.

Facebook Page

Facebook offers every individuals, businesses and organizations to create their own pages. There many options involved in doing this. But out of this three options are commonly used  for doing this: you can make a local business page, set a page for a brand or a particular product, or set a page for an artist, a band or public figure. Most businesses obviously are using the first two options.

You cannot edit a page once created. On the page, you can give all the necessary information about your business, upload as many pictures of your products and place a link to your online store where people can make purchases. The astonishing thing about Facebook pages is that users will only have to click on the like button to become fans of your business. After that you can share information about your products and promotions with them.

After setting up the page, the next step most businesses take is to add the “Facebook Like”button on your website. So that Facebook users who visit your website will have the option to become your fans right from your website.

Facebook Groups

This is quite limited in scope when related to Facebook pages. Lot of companies create a special group of Facebook users who have been sharing information about their products and services. You should have a Facebook user to create a group. You can then invite people to bring together the grouping so that you can share information with them.  The important difference between this and the Facebook page is that information shared is limited to members of the group alone. Friends of group members don’t get to see group information.

Facebook advertisement

The large amount of people using Facebook makes it a perfect platform for advertising. A lot of companies are taking advantage of Facebook to drive traffic to their websites. It is a perfect medium for advertising big events and product launches. There are three things to note about Facebook adverts:

this shound not be static
the cost of Facebook advertisement is not how much you pay to Facebook, but how much you invest in the team that runs the campaign
it could be automated to save cost

Facebook e-Commerce applications

Some businesses are also using special Facebook applications that helps them do business right on Facebook without the client having to leave Facebook to the online store. The applications are used to create a store on Facebook where people can buy products and services. This helps doing businesses easy for the client because they don’t have to search for another website.

Facebook login for e-Commerce site

In order to facilitate access to social e-commerce sites, businesses are allowing people to use their Facebook login to their sites. This has the advantage of being sure that you are doing business with real people. As this is very user friendly it will help to retain visitors .you can create store on facebook to promote various sites

 

Introducing Facebook the New Social Media Sales Lead

‘You’d be a great sales person,’ people always told me: ‘socialable, intelligent, an acute sense of what people need, an ability to communicate in a way that benefits concerned parties, the ability to recognise the positive and draw it out and minimise the negatives by transforming them to positives; connecting people to each other, making links, seeing patterns and generating and maintaning interest.’

The thing is I was never really into consumerism and somehow felt like using these natural personality traits to manipulate was cheating people.

What a waste of an opinion. Everything is sales.

With the onset of Social Media Sites I now see how all those qualities I possess are elements of Facebook. Think about it …. ? So no wonder Facebook is such a useful marketing tool.

Facebook is the most successful social media website: a cross-cultural, political, gender and generation phenomenon that accordingly presents an ample opportunity to generate sales leads.

Like a wonderful conversationalist and sales person, keeping your fans engaged is the key. It’s not about being a brand or even an advert, but it is about being a community and that is why Facebook is so successful.

As we know in life some communities fare better than others, so how can you make your own community within Facebook the best to serve your business needs and generate leads.

The most important thing is to create your presence on Facebook. I know myself when I am on form, I can walk into a room and within minutes engage the interest of the people I want to win, whether that be for social or business purposes. You have to do the same on Facebook. Here’s how……

By creating a profile for yourself or your business, you are establishing your identity.

Profile Picture: Use the most flattering picture as your profile picture. Just as you would wear your best suit to a meeting with an impotant client. No matter what they say, a book is judged by its cover.
Add Friends: After creating a profile, don’t wait for things to happen. Same as if you were at a conference you would mingle and not sit in a corner somewhere Like Mr. No-Mates.
Wall: This is your main platform to interact with Facebook users. Post messages on your wall and also comment on members’ activities. This is the same as following up on contacts you met at a conference.
Photo Albums and Videos: Photos and videos are a great way to showcase the latest collection of your product. The first thing most Facebook users check are photo updates. Go capture that sales Kodak Moment.

Facebook Groups allow people to come together around a common cause or activity to express their views.

Simply put, Facebook Events can help you connect with your target audience and invite them for your events, even if they aren’t on your friend list or one of your fans. Just like you would invite a contact you met at a conference to one of your own generated business events.

Fan Pages, are designed for businesses, brands, companies, products and celebrities.  You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. The way they differ from Facebook profiles is that they are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers.

There’s nothing more boring than bland Facebook pages. Add lots of personality. If possible, try to create applications just for your page. Keep the information fresh and exciting. Make sure you update regulary. If you had the same conversation at every conference people would get bored of you. Give them something new and engaging.

Using a big profile picture is one of the best ways to brand your Facebook page.

A bit cheeky perhaps but everyone else is doing it and it works. Tag your fans in pictures of new collections, or even ask them to tag themselves as a part of a game or contest. This gets you more coverage all round.

: Cater for different needs by using different pages to target different sets of people. Take new users to a page that encourages them to ‘Like’ you or to a page they would find interesting enough to keep coming back. Members/fans can be directed to the wall or a game page that might interest them.

The ‘Like ‘button on your site enables users to share pages from your site back to their Facebook profile and the ‘Recommendation’ button gives users of your site personalized suggestions for pages that they like. This is a great market research tool as with this, you can see for yourself what your target likes, and design your product/service accordingly.

Holding contests encourages fans to interact directly with you. A great example is Domino’s: ‘Show Us Your Pizza’ contest where people can send pictures of Domino’s pizzas they’ve ordered. The best picture is  chosen by Domino’s and the photographer gets a prize of 0 and a chance to get his picture featured in an ad. Now you can imagine this has been a success because it is fun and easy to do!

Build relationships by finding other Facebook pages related to your industry or topic & start actively commenting on their posts & updates. This creates a boomerang effect – positive karma if you like icon smile Introducing Facebook the New Social Media Sales Lead

You can find out what people want, what they are offering and also how you are connected to these people on Facebook.

Encourage loyal supporters to join your Page and reward them. Tabs or badges like ‘Coolest Member’ can be placed on their profiles for visibility. A happy customer on Facebook can get you lots of attention.

Facebook isn’t filled with people born after 1982. According to Pingdom, 61% of Facebook users are over 35 years old. In fact, the 26 – 34 age group rivals the 18 – 25 age group in both the US and the UK. So, you don’t have to sound cool dude J

Imagine your Facebook page to be a representative of the perfect sales person: presentable, attractive, intelligent, charimatic, knowledgeable, up to date and targeted. So step into Facebook shine the right rays in the rights ways and you’ll sure to be a winner and transform your leads to sales….!

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Important Facebook Social Plugins for your business

Facebook hits 300 million users and turns a profit. Facebook’s Randi Zuckerberg talks to CNN’s Nicole Lapin.
Video Rating: 5 / 5

Social networking sites are the latest buzzword on the web. They have proved their effectiveness for various business purposes. Be it launching a new product or promoting an existing product, social networking sites have become an important medium of communication. There are various Facebook applications which have been useful for both consumers and business owners. Therefore, the demand for is increasing by leaps and bounds.

Various companies are cashing on the market. There are expert Facebook apps developers who are providing innovative services such as Facebook fan page development, Facebook connect integration and .

Social plug-ins of Facebook allows one to easily integrate Facebook’s social features on a blog. It also allows users to interact with other websites even without logging in.

Here are some important social plug-ins for a business

When a user visits a third-party website and clicks on an embedded “Like” button, a link to that page is added to that user’s Facebook profile. The link is also shared with that user’s friends. The best thing for those third-party websites is that, after a user clicks “Like,” Facebook allows the owner of that website to update that user with links and photos in his or her News Feed.

There are many ways to attach a Like Button to a website. Facebook has easy to follow instructions for putting the button on a webpage, email or attachment. By placing a Like Button on various things and sending them out to friends, one is helping to spread the word about a website, company, cause or happening.

This social plugin gives users personalized suggestions for pages on your site they might like. You can test it out for your site. Simply enter in your web address, and click in the grey panel somewhere and it will show the recommendations This works even if you haven’t yet implemented Facebook Like. It is similar to the Activity Feed’s show recommendations option.

This plug-in shows the recent top content and the number of times that content has been liked to users whether or not they are logged into Facebook. If the user is logged into Facebook, they will see any friends who have liked content on the site.

This plug-in shows all the recent activity on a website to anyone, whether or not they are logged into Facebook. The Activity Feed box will start with activity on a website by a user’s friends (if they are logged in), and also can show the number of times certain content on the website has been recommended.

This plugin allows users to connect to a website through their facebook account. The Login Button shows profile pictures of the user’s friends who have already signed up for your site. Facebook Login replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites.

This is another brilliant plug-in which allows one to create a real-time chat for users on a website. Live Stream is crucial in case of events such as webinars and online classes.

With this you can see a row of users that have liked your page or connect to your site through the Login Button via the website’s application ID.

Facebook has truly been a blessing for business owners across the globe.

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Facebook Go Head To Head Social Battle With Twitter

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Tags: Facebook , Social , Battle , Twitter , google , social media , social networking , marketing , advertising , news , gadgets , friends , followers

Google Friend Connect Features Social Media Networking

Google Friend Connect instantly awakens and strengthens the community that visits your site by enriching it with social media networking features by google. social media networking News Google Breaking the Silence launch massive counterattacks against twitter and facebook Google Friend Connect instantly awakens and strengthens the community that visits your site by enriching it with social features. Watch the video below to learn more.
Facebook Go Head to Head Social Battle with Twitter

Emil Cohen

emilcohen.com

Facebook Go Head to Head Social Battle with Twitter.

Facebook He also advanced, not only Twitter.com Facebook.com social network began the way as closed gene Now it’s completely doing more and more steps to open it.

Are all the network will be Facebook?

Recently we got to the world users situation that is similar to what could be seen in the United States over the past year:
everyone write about Twitter, while Facebook slightly abandoned slightly forgotten.The fact are it’s getting more and more users. In other words, doing more and more steps on the way to take over the world.

Facebook is one of the world’s most Goals Achievable company today. Not on the Internet, worldwide. Her goal is to make the layer of the social network, you can see a prism in which the entire network.

Mark Zuckerberg defined the site as the establishment of communication and sharing. ” The understatement of the year.

Zuckerberg that what he wants to make the product picture of all his communications. All share.

The Evolution of Facebook way this goal is very impressive.

Apply social network site for students of Harvard University, became a social network for students in general, and became a social network for everyone.

Then, Facebook became the first social network, and a platform for applications.
She expanded the platform that the other networks such as Bebo.

Then made the Facebook Kontakt, which enables surfers to the sites and create a social graph where they use their identity from Facebook.

Google also launched a service to compete Facebook Kontakt it was less than success for two reasons: it is easier to install Facebook Kontakt site, and a lot more people connected to their account at any given moment in Facebook than their Google account.

Recently, the combat began Facebook to develop her more than ever before. Today, developers can create applications and services in which users can access all content
Facebook of their friends. Everything except the comments, actually.

New measures

Facebook star also supports on-OpenID last week put Facebook more social foundations for building the party that she is building a network.

The first step was the application of technology OpenID.

It is in that enables users to connect to sites without giving them the details that identify.

Instead, give users the Ohssma their user name on another site, like Google, Yahoo!, MySpace etc., or by using other OpenID services.

Existing users, allows the site to connect their digital identities.

Thus, if they are tied to their account Facebook to the Yahoo account! They open a window while in the yahoo e.mail to Facebook!,

They will be connected automatically Facebook because their identification process was carried out for Yahoo!

MySpace, Google, Yahoo! And others support-OpenID unilaterally: a user can use his online identity in one of them to sign up sites. But not in the opposite direction: you cannot log in to Google using a user name Yahoo! Or MySpace.

Facebook is the first big site to implement OpenID in full.

The second step was the creation last week a new library applications, including software have been the site for approval.

Already today, successful companies built applications Facebook huge profits.

This is an industry of hundreds of millions.
With the approval seal of the granting of the site, these have been made to make him even more large.

Facebook becomes, practically, the largest platform network applications.

Then because of that what we have here? Site stepped possible/given to approach the countless other sites between if in the connection or by means of application.

Site that his identity of worker also in the countless blogs.

Site given/allowed to approach to his designs in the wide variety, and grows, of resources, and site that not needs even to put in him user name and password in order to enter.

And everything built on the social graph.

On the bushy network of relationships between the users, that she is the spine of the site and of majority of the applications in him and the applications that enable an approach to him.

Facebook is advanced towards the attainment of her targets in the approach of careful openness. Other step of step.

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Facebook Go Head To Head Social Battle With Twitter

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Is Your Church Social? Part 7: Facebook – Give your church a Face lift

If you are a person (and most of us are) you can create a Facebook profile to reconnect with old friends, stay in touch with family and friends and meet new people online. Churches, on the other hand, cannot create a profile as profiles are restricted to individuals. Churches have to create a Facebook Page which works a little differently than a profile.

Your Church’s Facebook Page:
The Facebook Page for your church is a good way to get your church into the social networking scene. With Facebook being so popular, having your church where people are and having your church involved where your members and others are involved is a great way to connect with people.

The Facebook Page allows your church, as an organization, to have an official presence in Facebook, which is great for church marketing.

• The first step is to add a good profile picture. Many churches use a photo of their church building. That’s fine, but I’d encourage you to use pictures of people. People connect better with people than with buildings and after all, the church is the people, not the building.
• Next add the church’s contact information and some descriptive information about the church. If you have a church website, be sure to include the web address for the official church website.
• From there you can add whatever information/content you want. You can list events, publish photos and pictures, create discussion topics, and add notes.

Update, Update, Update:
Even more than with your church website, it is important to update your church’s Facebook Page. Most people on Facebook check Facebook a lot. Having new content on your church’s Facebook Page gives people a reason to check the page whenever they are on Facebook and that keeps them connected.

Updating the page doesn’t mean that you have to constantly be adding event or photos, it can simply be putting a message on the wall, perhaps a Bible verse or short “message of the day”. Also, unlike your church website, the adding of new content to the Facebook Page can be done by every member of your congregation. Encourage your congregation to write messages on the wall, post their own pictures and videos, and participate in discussions. The more interaction from your members, the better.

Be Personal:
Having your members posting on the church’s Facebook Page is not only helpful because it adds new content, but also because it makes the church more personal. Facebook is all about people connecting with people. Most of the communication that goes on in Facebook is about the little, personal things in people’s lives. People on Facebook are looking for that kind of personal information and interaction. By allowing the personal side of your church to come out on your Facebook Page, it makes the church more attractive to people, especially unchurched people who think the church is all about rules and religious practices.

Sending Updates
You can also use your church’s Facebook Page to communicate with fans (members of the church) that aren’t currently on the church’s Facebook Page using the Send an Update feature. This feature sends a message to the fan’s Facebook Profile. Sending updates can help send information to church members and also bring them back to the church’s Facebook Page. You can also use the Facebook Page to distribute blog articles, but I’ll discuss that in a future article.

Publicize Events
One other neat feature of the Facebook Page (and profiles) is that events can be made public. One of the options you will have when you setup an event in your church’s Facebook Page is to “Publicize” the event. By publicizing the event, it adds the event into the Facebook event database. People who are not fans (and fans too) who search through Facebook events will be able to find your church’s events. This is especially useful for events like concerts.

So, go ahead and get started. Create a new “Face” for your church. People are social. The church should be too.

Is Your Church Social? Part 8: Facebook – A Personal Touch

In my last article I talked about creating a Facebook Page for your church. Facebook Pages are good, but there are some features in the Facebook Profiles which are not available in Facebook Pages. Unfortunately, these deficiencies have seriously weakened the effectiveness of Facebook Pages for churches. So, for your Facebook church marketing strategy, I recommend considering creating both.

Why Do I Want Both?
Simply put, Facebook Pages has some features that would be beneficial to your social church marketing and keeping your church members informed and a personal Facebook Profile has some other features which are also beneficial. The other way of putting it is that neither Facebook Pages nor Facebook Profiles are quite up to the task on their own.

Your Facebook Profile:
One of the great features of Facebook is the news stories that are created within your profile. When you add someone as a friend, every time they do something in their profile, like add pictures or post a comment, a news story is created in your profile. Similarly, whenever you do something in your profile a news story is created in your friends’ profiles. This is great because it allows people to keep up with what’s happening in their friends’ profiles without having to go check every individual friend’s profile one at a time. Everything is done from within your profile.

The weakness of the Facebook Pages is that all these things done on the page do not necessarily create a news story in your fans profiles. So, in many cases, fans have to actually go check the church’s Facebook Page to see what’s happening. This hinders communication and leads to less people keeping up with the church’s page because there isn’t that constant reminder of a news story to go check the page. That’s why I recommend considering having both a Facebook Profile and a Facebook Page.

The trick is that Facebook does not allow churches (or any other organization/business) to create a profile. Profiles are only for people. Luckily, most churches have people in them.

Create a Facebook Profile for a member of the church and have that profile be an extension of the church’s Facebook Page. For our example, let’s say we make a profile for the Pastor. When you post messages on the church’s Facebook Page, post a message in the Pastor’s profile as well. Do the same with pictures and events. By having a profile and a page you can have the benefits of the features of Facebook Pages and the communication of the news stories created by the Pastor’s Facebook Profile.

The Draw Backs:
There are a couple of draw backs to having both a church Facebook Page and a member or Pastor Facebook Profile.

• It’s more complicated. You end up having to post a lot of things twice so they are on both the page and the profile.
• Messages written on the wall of the church Page’s Wall don’t create news stories. Unfortunately, there really isn’t any way to have this happen unless Facebook decides to make it possible. They have improved the Pages over the past several months, so here’s hoping…
• If the Pastor creates a profile to be used for the church, they can’t create a second personal profile. Technically, I guess you could, but it does violate the terms of service and Facebook could suspend both profiles if they discovered what you’d done. If the Pastor doesn’t mind having the church stuff in his personal profile and his personal stuff in his church profile, then this isn’t an issue, but if they wouldn’t want to combine the personal and the church, then you have to make a choice.

By using both a Facebook Page and a Facebook Profile in your church marketing strategy you are better able to engage your congregation and your congregation’s friends. Once you have created both the Page and the Profile, encourage the members of your congregation who use Facebook to become both a fan and a friend. For those who don’t use Facebook, you may suggest they give is a try. It’s a great way to foster community and improve communication. It’s also a great way to evangelize which I will talk about in a later article.

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Facebook For Dummies

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  • Reveals all the latest changes, updates, and new features of Facebook that have occurred since the previous edition
  • Introduces you to getting started with Facebook by creating a profile, setting privacy features, and navigating the interface
  • Encourages you to find friends, upload photos, fill out your profile, and make new friends
  • Helps you get organized by using Facebook as a scheduler, creating specialized business pages, and joining groups
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Facebook Social Ads – Clever Marketing Or Invasion Of Privacy?

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3:00 pm 12/22/07: Johnny went to the bathroom.

4:00 pm 12/22/07: Johnny went to the refrigerator and got a Hawaiian Punch.

(Now a Hawaiian Punch ad mysteriously pops up on the homepage of all of Johnny’s Facebook friends.)

While targeted marketing has been popular for years, the launch of the internet has allowed people to be monitored so closely that it has been boiled down to an exact science, allowing internet marketers to serve up ads that more closely match a person’s interests and buying habits. And social networking sites are no exception.

The New Face of Social Advertising

Facebook, one of the top social networking sites on the internet, has announced its new Social Ad program, which is driven by actions and habits of a Facebook user’s friends, as well as demographics. This new program has met tons of opposition, with adversaries claiming that Facebook is breaking all kinds of privacy laws.

For example, when a customer rents a movie from Blockbuster Video, that information is transmitted to Facebook, who in turn posts a bulletin telling all of that person’s friends what the Facebook user has rented and posting appropriate ads. Facebook also allows companies to buy ad space based on certain demographics, such as posting ads on all college-aged males’ homepages without giving a list of specific users. This type of marketing has gone on for years, but many are outraged.

Privacy Law and Advertising

Privacy laws are applied much differently to advertising, as they should be. The law as it is written does not allow advertising to use anyone’s name, face, voice or likeness to represent a product or service without that person’s consent. Yet this runs contrary to what Facebook does every time someone rents a movie from Blockbuster. We are all essentially becoming free spokespeople for the company. Opponents of Facebook’s Social Ad system argue that though a Facebook user agrees to generally share information when they sign up, these advertisers are using very specific information to profit, which in privacy law speak is none as appropriation and is illegal. Just because the company doesn’t receive a list of users, the Facebook user’s identity is still compromised in a very public way.

Facebook’s Privacy Policy

One of the scariest things about Facebook is the statement that “we may use information we collect about you from other sources.” Not only does Facebook use the information it collects from its own site, but it goes out and looks for more! In the Information We Collect section, it starts off by saying that not only does it use the personal information you provide, but the information gained while interacting with the site. Many times they stress the point of a personalized experience, and that Facebook is all about sharing information. While you may opt out of getting and sharing certain information, there is no big red “Leave Me Alone” button. You must do this for every advertiser. Basically, signing up for Facebook means that you are consenting to share information with everyone based on your privacy settings. It also states that you consent to having your personal data “stored and processed in the United States,” whatever that means.

My advice? Carefully read Facebook’s Privacy Policy and if you feel you do not wish to have your personal information shared and still want to join, opt to have your profile private and limit the information your friends can see. And if you do not agree with the policy and it still scares you, see if you ca

 

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Facebook Sues Another Social Networking Site “Teachbook”

Facebook is suing a competition titled Teachbook, which operates an ethnic networking residence for teachers, apparently because it has “depart” in its reference and “competes” with Facebook. Teachbook is described as “a qualified rabble for teachers.” Sounds like jeopardy to Facebook’s existent doesn’t it? When a client (rudder) joins Teachbook, the locality promises the own accord to command a qualified die and all orientation in the bag by choosing to holding with admins, colleagues, parents, or humankind. It lets teachers put lesson tactics, instructional videos, and other impression fund. It lets users negotiate their room subject with be informed prepare-pioneer announcement instruments (gradebook, events fish wrapper, room account, research fitness). It lets teachers rehearse with colleagues through dialogue, confabulation, blogs, etc. It lets them go into, and bring off online courses and instructional modules. It lets teachers perpetuate academic grades by copy, careful, and distribution them within the Gradebook. (I uncertainty if Facebook knows there with the fact “gradebook” too).

Facebook drops the subsequent stats in its soft spot for why others shouldn’t be adept to pith the concern “depart” in their obloquy: – Facebook has over 500 million snap users, those users finish over 700 billion daily per chronology on Facebook.com. Facebook is the trice most trafficked domicile in the U.S. Over 150 million Facebook users also admit with FB through interrogatory-dinner sites each instant, over a million sites have implemented tools Facebook makes presented. Through Facebook, users can cooperate with over 900 million stuff (contradistinctive and corner pages, groups, and events) and 30 billion pieces of delectation (framework links, bulletin stories, blog posts, notes, photo albums, etc.).

“Through this bag, Facebook has permeated the mesh and Facebook users are natal to apprehending and guess to see Facebook crossways the earth bare fretwork, not proper on the Facebook locate,” the application proclaims. “Facebook, and its FACEBOOK trademark, are infamous.”The mode also mentions that Facebook owns a fair of U.S. registrations for the make clear FACEBOOK, wrapper a mixed bag of situation and military, such as online networking navy, prattle functions, electronic media, online journals with abuser-significant obliging and electronic business army, and software to allow uploading, tagging, and sharing of electronic media or dirt. By this apprehension, other companies that farther moreover “Facade” or “Description” haw have to aggravation. It’s amorphous what the establishment’s philosophy on the goods “the” is, as Facebook was smallest called “The Facebook.”

“The” is only vaguely more congenital than “leave hanging,” especially in the hint knowledge, I would dig. Since “the” is no longer department of the Facbook epithet, I’m guessing they won’t continue that. It’s also connotation noting that Facebook unselfish launched an event called “Facebook Spaces,” modify while Google (their start competitor) topical had a deed called “Google Spaces.” This called comes at a fun when Facebook is well-mannered much more exhaustive with not only the lacework, as the meeting designful out, but the frank sphere as well. Facebook Seats is bringing present locations to Facebook, and other ordinal-parties are also next up with late structure to unite pure stuff (not generous seats) to Facebook. Regard out, books! Ryan Tate at Valleywag draws on some irony, saying, “Imagine: Someone ripping off the name of an existing social networking tool for his own site. Why, that hasn’t been done since 2004 when some punk kid at Harvard registered TheFacebook.com while college administrators were already developing their own ‘online facebook.’”

Top Three Facebook Social Plugins for eCommerce

Don’t poke granny’s boyfriend, BEE-ATCH!
Video Rating: 4 / 5

Facebook is the next Google.

By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook.

Still not convinced?

According to Hitwise, since the middle of March, Facebook overtook Google in terms of traffic. In parallel with this meteoric rise, Facebook released a new set of tools for marketers to use to optimize their websites for Facebook traffic.

Move over SEO

Facebook Social Plugins are the marketers ‘Facebook Engine Optimization’ tool kit, which can be easily deployed to drive deeper engagement on websites using Facebook Recommendations, Logins and Likes.

Of these, Facebook Like is undoubtedly high impact –one billion Likes were served in 24 hours following its launch. With Like, Facebook is effectively building an alternative index to the web which is already beginning to give Google a run for its money. As Facebook Like is deployed ever more widely around the web, Facebook’s index of the web, based on Facebook users’ Likes will grow in importance.

Facebook is highlighting some case studies with spectacular increases in referral traffic using Social Plugins.

But while many marketers have understood that Facebook Like is both important and easy to implement, there is only nascent understanding of the broader impact of these Social Plugins.

So here’s my attempt to accelerate that process.

These are the top three Facebook Social Plugins in importance for ecommerce:

Facebook Like

The Like button lets users share pages from your site back to their Facebook profile with one click. Implementing it on your product detail pages allows your visitors to tag the page with a Like which then shows up on their wall. Depending on how you implement it, they can leave a short comment as well. Since this is at the heart of Facebook’s index, this is really important. If you don’t yet have Facebook Like implemented on your product detail pages, this should be a priority. At its simplest level, it’s just one line of HTML, and just like you optimize keywords for SEO, you need to let visitors Like your key pages.

Facebook Recommendations

The Recommendations plugin gives users personalized suggestions for pages on your site they might like. What’s amazing is that you can test it out for your site here. Simply enter in your sites web address, and click in the grey panel somewhere (not the Get Code button) and it will show you the recommendations Facebook has already for your site. This works even if you haven’t yet implemented Facebook Like based on what your Fans are saying about you on Facebook and other social media such as Twitter (but all from a Facebook perspective).

Here is Target’s Facebook Recommendations Plugin:

Target has not implemented Like or any of the other Facebook Social Plugins (yet), but note how there are already some high quality recommendations, based on fans sharing. Also note how the top recommendation links to hot content, and specifically a product detail page with an ‘add to cart button’ inviting purchase.

Facebook Login

The Login Button shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button. Facebook Login replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites. While ecommerce websites have not been early adopters of Login, there is such a good fit that it is inevitable that Facebook Login will be everywhere in ecommerce within a year. Here’s why: 200% more site visitors will log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on your site that are now identified. And when an identified customer doesn’t buy, you can remarket to them, based on what they browsed, looked at in detail and abandoned.

Resources

If you’d like to learn more about Facebook’s Social Plugins, then I can recommend then following:

Facebook’s Overview of their Social Plugins: http://developers.facebook.com/plugins
Facebook’s Social Plugins Showcase with lots of examples in different sectors: http://developers.facebook.com/showcase/
SeeWhy’s Conversion Academy On-Demand webcast ‘Leveraging Facebook to Drive eCommerce Revenues’ which is available here: http://www.seewhy.com/resources_conversion_academy.htm

Facebook Cookbook: Building Applications to Grow Your Facebook Empire

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Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment.

With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with — including how and where to get started. This Cookbook will help you:

  • Learn to build an application that scales to accommodate a sudden influx of users
  • Explore changes from Facebook’s old profile design to the new look and feel
  • Take advantage of new integration points in the new profile design
  • Get tips for designing applications with hosting and deployment costs in mind
  • Discover which widgets and controls to use for building the most attractive user interface design
  • Learn the differences between standard HTML, JavaScript, and SQL, and the versions used on the Facebook Platform
  • Target large, defined groups on Facebook, including those who want to find jobs, hire employees, market a business, advertise, and more

If you can build simple web applications with HTML, Facebook Cookbook will help you build applications with the potential to reach millions of users around the globe. Learn what it takes to design applications that stand above the rest.

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Top Three Facebook Social Plugins for eCommerce

Facebook is associated with the CIA for the purpose of profiling all members.
Video Rating: 4 / 5

Facebook is the next Google.

By that I don’t mean that Facebook is going to release a search engine, but that it will become a more important source of traffic than Google for many brands. Not sure? Check out these truly amazing statistics about Facebook: 10 Eye-popping Facts About Facebook.

Still not convinced?

According to Hitwise, since the middle of March, Facebook overtook Google in terms of traffic. In parallel with this meteoric rise, Facebook released a new set of tools for marketers to use to optimize their websites for Facebook traffic.

Move over SEO

Facebook Social Plugins are the marketers ‘Facebook Engine Optimization’ tool kit, which can be easily deployed to drive deeper engagement on websites using Facebook Recommendations, Logins and Likes.

Of these, Facebook Like is undoubtedly high impact –one billion Likes were served in 24 hours following its launch. With Like, Facebook is effectively building an alternative index to the web which is already beginning to give Google a run for its money. As Facebook Like is deployed ever more widely around the web, Facebook’s index of the web, based on Facebook users’ Likes will grow in importance.

Facebook is highlighting some case studies with spectacular increases in referral traffic using Social Plugins:

But while many marketers have understood that Facebook Like is both important and easy to implement, there is only nascent understanding of the broader impact of these Social Plugins.

So here’s my attempt to accelerate that process.

These are the top three Facebook Social Plugins in importance for ecommerce:

Facebook Like

The Like button lets users share pages from your site back to their Facebook profile with one click. Implementing it on your product detail pages allows your visitors to tag the page with a Like which then shows up on their wall. Depending on how you implement it, they can leave a short comment as well. Since this is at the heart of Facebook’s index, this is really important. If you don’t yet have Facebook Like implemented on your product detail pages, this should be a priority. At its simplest level, it’s just one line of HTML, and just like you optimize keywords for SEO, you need to let visitors Like your key pages.

Facebook Recommendations

The Recommendations plugin gives users personalized suggestions for pages on your site they might like. What’s amazing is that you can test it out for your site here. Simply enter in your sites web address, and click in the grey panel somewhere (not the Get Code button) and it will show you the recommendations Facebook has already for your site. This works even if you haven’t yet implemented Facebook Like based on what your Fans are saying about you on Facebook and other social media such as Twitter (but all from a Facebook perspective).

Here is Target’s Facebook Recommendations Plugin:

Target has not implemented Like or any of the other Facebook Social Plugins (yet), but note how there are already some high quality recommendations, based on fans sharing. Also note how the top recommendation links to hot content, and specifically a product detail page with an ‘add to cart button’ inviting purchase.

Facebook Login

The Login Button shows profile pictures of the user’s friends who have already signed up for your site in addition to a login button. Facebook Login replaces Facebook Connect, which now has over 100 million Facebook users logging in to other websites. While ecommerce websites have not been early adopters of Login, there is such a good fit that it is inevitable that Facebook Login will be everywhere in ecommerce within a year. Here’s why: 200% more site visitors will log in to their Facebook account on an ecommerce site than create an account. That means three times the number of visitors on your site that are now identified. And when an identified customer doesn’t buy, you can remarket to them, based on what they browsed, looked at in detail and abandoned.

Resources

If you’d like to learn more about Facebook’s Social Plugins, then I can recommend then following:

Facebook’s Overview of their Social Plugins: http://developers.facebook.com/plugins
Facebook’s Social Plugins Showcase with lots of examples in different sectors: http://developers.facebook.com/showcase/
SeeWhy’s Conversion Academy On-Demand webcast ‘Leveraging Facebook to Drive eCommerce Revenues’ which is available here: http://www.seewhy.com/resources_conversion_academy.htm